How We Invest

An effective underlying investment strategy


Mayfair Platinum is part of Mayfair 101 is an internationally focused investment and corporate advisory group. The Mayfair 101 group specialises in identifying assets that can add value to the Group’s ‘ecosystem’ and provide diversification for the benefit of investors and shareholders.

The investment principles below form the core of Mayfair 101’s investment strategy.

Diversification & Risk Management

Central to Mayfair 101’s investment strategy is a focus on diversification of assets as its key risk management strategy.  This includes diversification across:

  • Geography – Mayfair 101 has assets in over 10 countries including a combination of developed and emerging markets.
  • Currency – Mayfair 101’s portfolio has direct exposure to 5 main currencies, including AUD, USD, GBP and EUR.
  • Sector – Mayfair 101’s assets span a diverse range of sectors, including financial services, business credit, property development, fintech, mining, hospitality and cloud technology.
  • Asset class – Assets held the Group include real estate (local and international), debt, equity (listed and unlisted) and hybrid instruments
  • Business maturity – Mayfair 101 has direct interests in both early stage, pre-revenue businesses, and those that are profitable, established and already operating in multiple countries
Influence & Support

Mayfair 101 holds controlling interests and board positions in a large portion of its investments as a strategy for protecting investor capital.  This provides oversight as to the performance of the assets and the ability to influence decision-making where required to align stakeholder interests.

The Group also provides a range of professional services including management consulting, corporate advisory, financial management, marketing, sales process development, public relations, recruitment, personnel management, systems implementation and advisory services to de-risk its investments and exert a degree of control to influence the outcome of its investments.  This approach provides greater certainty and means consistent high standards are implements across its assets as a means of protecting investor capital.

Ecosystem Leverage

Mayfair 101 selectively invests in assets that add value to its ‘ecosystem’ as a means of harnessing and leveraging the power of the Group’s extensive network.  This provides the opportunity for value creation beyond the returns generated from standalone investments, and helps the investment team decide which opportunities to pursue in favour of those that will add value to the Group.

Knowledge

Mayfair 101 considers that investment risk is significantly influenced by the level of knowledge an investor has of what they are investing in.  The Mayfair 101 investment team carefully selects assets that it understands and can relate back to the Group’s activities.  A high level of specialist knowledge can provide a competitive advantage where specific niches or markets are identified that other investor’s may shy away from, providing the opportunity for optimal returns.

Disclaimer

Mayfair Wealth Partners Pty Ltd (t/a ‘Mayfair Platinum’) (ABN 74 168 878 779, AFSL Auth. Rep. No. 001 276 207 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)) is an Australia-based investment advisory firm. Mayfair Platinum’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair Platinum provides advice in relation to financial products of its corporate group only. Such financial products are not a comprehensive range of all possible investment products. Prospective investors are encouraged to seek independent advice before deciding whether they consider any financial products to be suitable for them. Prospective investors are also encouraged to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. This website and the financial products offered by Mayfair Platinum and its corporate group are available to wholesale clients resident in Australia only. Mayfair Platinum does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia.