How We Invest

An effective underlying investment strategy

Mayfair Platinum is part of Mayfair 101, an internationally focused investment and corporate advisory group. The Mayfair 101 group specialises in identifying assets that can add value to the Group’s ‘ecosystem’ and provide diversification for the benefit of investors and shareholders.

The investment principles below form the core of Mayfair 101’s investment strategy.

Diversification & Risk Management

Central to Mayfair 101’s investment strategy is a focus on diversification of assets as its key risk management strategy.  This includes diversification across:

  • Geography – Mayfair 101 has assets in over 10 countries including a combination of developed and emerging markets.
  • Currency – Mayfair 101’s portfolio has direct exposure to 5 main currencies, including AUD, USD, GBP and EUR.
  • Sector – Mayfair 101’s assets span a diverse range of sectors, including financial services, business credit, property development, fintech, mining, hospitality and cloud technology.
  • Asset class – Assets held the Group include real estate (local and international), debt, equity (listed and unlisted) and hybrid instruments
  • Business maturity – Mayfair 101 has direct interests in both early stage, pre-revenue businesses, and those that are profitable, established and already operating in multiple countries

View the risks to consider before investing page to find out more.

Influence & Support

Mayfair 101 holds controlling interests and board positions in a large portion of its investments as a strategy for protecting investor capital.  This provides oversight as to the performance of the assets and the ability to influence decision-making where required to align stakeholder interests.

The Group also provides a range of professional services including management consulting, corporate advisory, financial management, marketing, sales process development, public relations, recruitment, personnel management, systems implementation and advisory services to de-risk its investments and exert a degree of control to influence the outcome of its investments.  This approach means consistent high standards are implemented across its assets as a means of protecting investor capital.

Ecosystem Leverage

Mayfair 101 selectively invests in assets that add value to its ‘ecosystem’ as a means of harnessing and leveraging the power of the Group’s extensive network.  This provides the opportunity for value creation beyond the returns generated from standalone investments, and helps the investment team decide which opportunities to pursue in favour of those that will add value to the Group.


Mayfair 101 considers that investment risk is significantly influenced by the level of knowledge an investor has of what they are investing in.  The Mayfair 101 investment team carefully selects assets that it understands and can relate back to the Group’s activities.  A high level of specialist knowledge can provide a competitive advantage where specific niches or markets are identified that other investors may shy away from, providing the opportunity for optimal returns.


This website is published by Mayfair Wealth Partners Pty Ltd (t/a ‘Mayfair Platinum’) (ABN 74 168 878 779, AFSL Auth. Rep. No. 001 276 207 of Quattro Capital Group Pty Ltd (ABN 88 128 914 965, AFSL 334653)). It is provided by way of general information only, is subject to change, and may not be relied upon by any person. Mayfair Platinum is an is an Australia-based investment advisory firm. Mayfair Platinum’s authority under its appointment by Quattro Capital Group Pty Ltd under the Corporations Act 2001 (Cth) is limited to the provision of financial services to wholesale clients in Australia only, including general (not personal) financial product advice relating to deposit products, foreign exchange contracts, derivatives, interests in managed investment schemes and securities. Mayfair Platinum and the members of its corporate group may have a beneficial interest in the financial services and products of that group. Mayfair Platinum provides advice in relation to financial products of its corporate group only, and terms, conditions and risks apply in respect of such financial products. Such financial products are not a comprehensive range of all possible investment products, are not bank deposits and (like most investments) may be subject to greater risk of capital loss and negative returns than traditional investment products. Prospective investors are strongly encouraged to seek independent professional legal, financial, accounting, taxation and valuation advice before deciding whether they consider any financial products to be suitable for them, and to request any relevant disclosure documents (such as Product Disclosure Statements and/or Information Memoranda) to ensure that they are fully informed before making any investment decision. Past performance should not be relied on as an indicator of future performance. The financial products offered by Mayfair Platinum and its corporate group are available to wholesale clients resident in Australia only. Mayfair Platinum does not accept investment from retail clients, non-wholesale clients or residents of countries other than Australia. Mayfair Platinum and the members of its corporate group are not deposit-taking institutions in Australia or elsewhere and are not authorised to conduct banking activities under the Banking Act 1959 (Cth).

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